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Hard Feelings Studio
Visual Direction
Polina Zakharova and Sveta Yermolaeva are multidisciplinary artists that co-founded Hard Feelings Studio. Based in New York, their studio specializes in video art, CGI, stage design, and immersive installations. They have collaborated with artists like Lenny Kravitz, The Weeknd, Bad Bunny, and Travis Scott, as well as brands like Gucci. Hard Feelings Studio pushes the boundaries of visual art, fashion, and technology in contemporary design and entertainment.

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